Did you know that there’s a #newtox in town? You may have heard the name Jeuveau from injectors and surgeons alike – but what exactly is this product taking aesthetics by storm? Jeuveau is a neuromodulator and a direct competitor to Botox, Dysport, and Xeomin. Like these household names, Jeuveau is a wrinkle reducer that can help smooth the skin and lessen the appearance of wrinkles in the forehead, around the eyes, and between the eyebrows.

The Product and Safety

Jeuveau is made in Korea and sold in the USA by Evolus. The company recently got FDA approval for Jeuveau early in 2019 and is now making a name for itself with injectors and patients across the US!   

Direct Comparison to Botox

Jeuveau may last up to 5 months, compared to Botox which typically lasts about 3-4 months. Jeuveau works great, however it’s superiority to Botox is hard to prove, since the authors of a specific study did not take muscle biopsies or place electrodes in the injected muscles to measure muscle strength. Read the article here: https://academic.oup.com/asj/advance-article/doi/10.1093/asj/sjz110/5428816

Marketing

Jeuveau’s marketing is a huge proponent of their current rise in the world of aesthetics. Their campaign is slanted towards millenials, with the use of fun hashtags, popular colors, and emojis. They’ve stirred up quite the buzz with their hashtag #newtox, which garnered thousands of posts within the first few days after launching. Their bright, modern twist on an injectable has patients filing in to try the neurotoxin themself!

What Are You Waiting For?

As one of the first in the US to get my hands on Jeuveau, I can vouch for the performance of the product, and so can my patients! If you’d like to set up a consultation and treatment, please contact my office at (415) 362-1846 or email info@drkim.com. I look forward to meeting you in reality!

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