San Francisco Plastic Surgeon, Dr. Roy Kim, in the Media
San Francisco's 7x7 Magazine
Scene & Heard - A Celebration of Events Around the Bay Area
Picture of Beauty
Melissa Lesnak, Amy Knapp, Rosalyn Nesrat, and Dr. Roy Kim strike a
pose at Patrick Evan Salon's Evening of Beauty on September 27
Plastic Surgery News - August 2007
Harnessing the Web
Online video sharing can build a practice while educating patients
Roy Kim, MD, San Francisco, was embarking on a website redesign last year and could see that video was the wave of the future. He filmed several videos of himself answering hypothetical patient questions - a kind of personal, video version of Frequently Asked Questions. He also filmed some patient testimonials, at least one of which has made its way onto YouTube.
"Patients tell me they really love the videos," Dr. Kim agrees. "It gives them a flavor of my personality and answers many questions patients have, even before they arrive for a consultation."
"Even if you are working with a bunch of people in Hollywood who want to be in a video, they don't necessarily want to be on a video talking about their plastic surgery," adds Dr. Kim, who says he struggled to find patients willing to be filmed.
To make sure the videos find their intended audience, Dr. Kim points out the importance of placing disclaimers on the website and properly labeling videos - particularly those involving breast augmentation - to be certain they are not mistakenly categorized as pornography when they reach public sites.
Dr. Kim says "you get what you pay for" with filming companies, underscoring the point that any video undertaking is an investment.
Return to Dr. Kim's Bio
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